NORTHERN LAND HOKKAIDO

One of Hokkaido's 179 towns

Furano富良野市

Lavender, wine and the belly button of Hokkaido

Kamikawa region · Lavender, patchwork hills and the roof of Hokkaido.

LavenderSkiWine

Lavender fields in July, powder skiing in January, and wine all year. Furano is the postcard of central Hokkaido — arrive early in summer.

Furano fills a broad valley in the geographic centre of Hokkaido, with the Tokachidake volcanoes on one side and the Yubari hills on the other. The town's name is shorthand for July lavender, though the biggest fields are actually in neighboring Nakafurano; Furano itself offers a city-run winery and cheese factory, a ski hill above the town and the farm landscapes made famous by decades of television drama. It works in every season, which is rare in Hokkaido, and it is the natural base for the whole Furano–Biei corridor.

Furano at a glance

Region
Kamikawa (上川)
From New Chitose Airport
~115 km · 1.8 h summer / 2.1 h winter
From Sapporo
~121 km · 1.9 h summer / 2.2 h winter
Best season in Kamikawa
Choose dates around the flowers, autumn foliage or winter scenery you want to see. Check local conditions and seasonal transport before booking.

Drive estimates: straight-line × 1.35, at 65 km/h (summer) / 55 km/h (winter). How we calculate

What to see in Furano

Furano Winery and Cheese Factory

ふらのワイン工場とチーズ工房

Two city-run facilities on the hills west of town: a winery growing its own grapes with a tasting room, and a cheese workshop with hands-on classes. Both have views back over the valley.

Furano Ski Area

富良野スキー場

The slopes rise directly above the Kitanomine district, with long runs and dry inland snow. In summer the gondola area opens for hiking and views of the Tokachi range.

Hokkaido Heso Festival

北海へそ祭り

Held every July, this festival celebrates Furano's position at the island's centre with dancers who paint faces on their bellies and parade through downtown.

Rokugo and the drama countryside

麓郷の農村風景

The farming district east of town where the long-running drama 'From the Northern Country' was filmed. Fields, woods and old farmhouses remain much as they appeared on screen.

Getting to Furano

Asahikawa Airport is about one hour by car via Biei on Route 237. The JR Furano Line from Asahikawa ends at Furano station, and the Nemuro Main Line from Takikawa also reaches it. From Sapporo it is about 2.5 hours by car through Mikasa and Katsurazawa.

Kamikawa region: Asahikawa Airport and Asahikawa Station are useful entry points. Plan the onward journey separately: reaching a railway station is not the same as reaching a flower farm, the Blue Pond or a mountain ropeway. Check seasonal bus services and the last return departure.

When to visit Furano

July for lavender and the belly-button festival, though the town fills up and lodging goes early. September for harvest and grape season, January and February for ski powder. May is quiet and green after the snow melts.

What to eat in Furano

Furano wine and Furano cheese, both from the city facilities, are the take-home items. Melons, carrots and onions come from the valley, and omelette curry with local ingredients is the town's own dish. Milk from local herds shows up in soft-serve everywhere.

Furano in context: the Kamikawa region

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Kamikawa is a large inland region of Hokkaido that includes Asahikawa, Furano, Biei and gateways to Daisetsuzan National Park. It is also the name of Kamikawa town, where Sounkyo Onsen is located. This page helps you choose between the region's sightseeing areas; use the town guide below if Sounkyo is your destination.

Read the Kamikawa region guide →

Towns near Furano

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